Nobody Gets Left Behind

Introduction:

Below is the final outcome of my project. The article, “Time to Ask, Who Kicked the Dogs Out,”  was written by Sidney Jensen and it is about the less than friendly behavior of housing in Rexburg when it comes to animals. My objective was to design an effective layout to properly portray the love of dogs and appeal to those who can implement change. Our love of dogs surpasses understanding and has existed as far back as we can trace. This issue needs to be brought to light and discussed. There is a sharp contrast between sad puppy pictures and then a happy dog at the conclusion of the article. The manuscript of this article can be found at http://byuiscroll.org/time-to-ask-who-kicked-the-dogs-out/ by the original author.

who kicked the dogs out

Audience Analysis:

My intended audience is anyone who can persuade others to look out for pet owners. Luckily the federal government has already implemented emotional support animal laws to protect people who need animals to increase the quality of life by suppressing any form of mental illness or instability. Of course, the background outline is in the shape of a house with a chimney; this helps to look like a housing brochure. That way, I can reach out and gain the attention of landlords or apartment owners. This article appeals to their emotions and helps them see the benefits of being merciful. A lot of people can identify with this article while living in Rexburg, Idaho.  The bright design and sad puppy pictures helps to portray a bright future for the sad circumstances that exist.

Design Analysis

The first picture on page one looked best zoomed in and in the center of the page. The close-up shows the sadness in the eyes of both dogs that have pictures in the center of the page. As mentioned above, the background of pages two and three is an outline of a house with a chimney. This helps to make the connection between real estate and dog owners. The last picture was taken off of a website listed at the conclusion of this post and the blue helps to go with the blue in the sky section of page three. The gray helps draw attention through leading lines to the husky, and emphasizes the quote in the circle. Proximity is used surrounding the quote and picture with text wrap. A sad husky picture is also placed by a section titled, “Why it matters.” Alignment is used brilliantly in the title. The left alignment on top of the title stops where the right alignment on the bottom picks up. Each side lines up with the overall alignment. Repetition is used with the triangles on the bottom of each page. Contrasting fonts and colors are used there as well. The second and third page use a matching house outline. The title emphasizes the suggestive persecution or violence towards animals that are innocent and loving.

Project Color:

The background picture on the first page was a tough one to match color with. There is a small house shape with a dark gray color that was matched with a light blue and yellow for the darker parts because it looks good with that blue. Blue persists throughout the next two pages by representing the blue sky. It concludes by matching up with more blue in the picture taken from a beach. The dark gray inside the circle matches up with the background of the first picture and some parts of the flooring. It helps the quote to stand out and resembles a road leading to the picture of the husky. This is using the photography technique “leading lines.” Using the black text helped to stand out on the lighter color tile and backgrounds that matched.

Font:

The yellow font is a serif font called Bookman Old Style. It is old style because of the slight transition between thin and thick. This contrasts with the blue between that uses a font called AR DARLING. The blue is a sans serif font without any serifs hanging off of the letters. The blue on the first page is exaggerated and slightly decorative to draw attention to what the title is saying. It almost reminds me of a school yard with lots of energy and chalk writing. There is also contrast in the title between lowercase and uppercase words. My section headings use a font called Georgia, which is a serif font style. The normal  text used for the article is Arial to contrast with the headings. It is a sans serif font. Using bold text with italics helps to draw attention to the quote.

Conclusion:

In conclusion, this project utilizes many tools in InDesign. There is a quote in a circle that is text wrapped and a rectangle picture as well. The color scheme was chosen based on what went well with the picture colors on page one. Other colors that were used were matched by Photoshop to the carpet and background.  The quote appeals to human emotion and the quote itself is positioned in the heart of the home in the background. This is where dogs belong; they belong by our side and in our hearts. We need our love for them to be unrestrained to help us learn to love. I hope this advertisement captures some of that hope.

 

Pictures Used:

Leading Lines

Linked to a website for credit to the photographer, Olga Zeeb

Photo taken by me, Bryce Shearer

Photo by me, Bryce Shearer

 

Journalism and News

5/11/17

Today in class we learned about journalism and news media from Lane Williams. We were strongly encouraged to start writing about things we are passionate about. Our careers started when we  graduated high school and we need to have something to show to future employers. Anything can happen while internet media is incredibly popular. We were also encouraged to subscribe to the Wall Street Journal and consider news journalism as our emphasis.

Graduation Plans 5/4/17

Graduation planning is a beneficial process for BYU-Idaho and myself. Planning what courses to take next helps me compartmentalize everything that needs done. We learned about graduation plans in communications class on Thursday evening; the date was May 4th. This process will tell the school how many classes are needed and tells us what still needs done. Without a proper vision, it is hard to reach our goals. The presenter was Sheila Wener.

Pho-dog-raphy Project

3 Good Picture Qualities

In this post, we will go through a few pictures showing the different aspects of a good picture. There are three professionally taken pictures and three taken by myself. After viewing each original, I will draw on them to demonstrate the technique being used to make the picture more powerful. The techniques being covered are rule of thirds, depth of focus, and leading lines. I will reveal as much as I can about the photographers or websites the pictures were found on. The theme for this is clearly dogs and based on my love of dogs.

Depth of Focus

Depth of focus

Depth of focus is when an object is in focus to show an emphasis and the surrounding areas are blurred. This is meant to redirect the eyes back to the main subject of the photo. In the above, everything surrounding the dog lying in the leaves is blurred. The dog and the closest surrounding leaves are in focus. This picture is found on http://photovide.com/dog-portraits-2/ and is by photographer Alex.

Depth of focus

In this picture, I outlined the central focus that the photographer wanted to emphasize. You can see that everything behind the dog is blurred to keep the audiences’ attention on the dog. The dog’s color blends well with the leaves on the ground. We can even see that the leaves in front of the dog are blurred as well. This creates the effect of having only the subject in focus.

Depth of focus

This picture was taken in my small apartment with my dog, Ares. He is a beautiful Siberian Husky and looks pretty photogenic. Clearly he likes shoes because he and the shoe are the main things in focus. The background is less blurred than the previous example, but you can still see where the focus is.

depth of focus

Everything behind Ares gets progressively blurred. His proximity and closeness to the camera makes him the main attraction of the picture. Surrounding him is a red line showing where the picture begins to get blurred. This is how it represents depth of focus. Luckily my smart phone focuses where I tell it to, but it can be hard to get the desired effect without altering settings on a good camera.

Rule of Thirds

Rule of thirds

In this picture, the dog is placed in a specific position. If you break the picture into thirds both vertically and horizontally, you can see where the subject should be placed for emphasis. This is called rule of thirds. The picture comes from a dog training website. It can be found at http://www.foxhillk9.com/ and the author isn’t displayed.

Rule of thirds

As you can see, the dog’s head is placed at the intersection of the directional planes. If the lines were precisely measured, the dog’s body might even follow the line closer. The arm would also be closer to the horizontal line to make the interaction between human and dog the main focus. This particular picture demonstrates depth of focus as well.

This is a picture taken by me from my new apartment complex. The view seen above can be seen from Pioneer Road in Rexburg. It looks toward the city of Rexburg. As you can see the horizon is matching up with the rule of thirds principle. The long bottom two-thirds of the picture emphasizes the horizon when our eyes reach it.

Breaking the picture up using the rule of thirds makes it clear that the horizon was intentionally placed there in this picture. I tried my best to get the horizon on the upper third line to place emphasis there. Luckily my phone has the ability to show the lines for rule of thirds. Having the horizon there creates an extra contrast between the foreground and the background.

Leading Lines

Leading Lines

This Golden Retriever above is majestically jumping over a wall of some kind. The wall leading up to the dog and behind the dog is blurred. It prevents me from identifying what kind of wall this is. The waves are creating the rule of thirds effect. The wall itself is leading to the dog and our eyes follow it. This is how leading lines work. It makes our eyes follow lines to the subject of the picture.

For this duplicate, I drew lines by the leading lines. This shows how they lead us to the dog. The color of the dog makes a strong contrast to the background blues of the ocean. Blurring out the ocean was a good choice because it could have distracted us from the subject, especially a beautiful background like this. An ocean background could easily detract our attention from the dog jumping over a fence.

This amateur photo is taken by me and is another shot of my dog, Ares. The tile on the floor creates lines that lead to the dog. Having the lines lead to Ares really emphasizes him in this picture. His back is placed close to a rule of thirds horizontal line. This is Ares in his happy state: lying on a cool floor. The lighting isn’t the best, but it still demonstrates leading lines.

This copy of the picture shows exactly where the leading lines are placed. We find ourselves following the lines on the floor. These lines lead all the way to Ares in his resting spot. His color blends in quite well with the tile and surrounding colors. The location and colors make it seem rustic.

Conclusion

Rule of thirds, depth of field, and leading lines all play a part in identifying the subject of each photo. Leading lines can help direct our attention by following lines with our eyes. Rule of thirds helps to place the subjects in effective and influential positions to catch our eye. Depth of field is used to blur backgrounds that could otherwise distract us. These can be extra effective when there appears to be too much going on in our pictures. Combinations of these styles can make photos even more powerful.

 

 

Types of Advertising

Tour Dates

Introduction

This advertisement belongs to a music band called Mayday Parade. They designed this to go along wit their album cover art. It contains their tour dates for their current concert series. It can be found all over their website: http://www.maydayparade.com. As album art usually is, it is random designs meant to capture the essence of their music and the audiences’ attention.

Analysis For Type 1

Tour Dates

Decorative

The word “milestones” is boxed in. This word stands out and has a different font type than the rest of the advertisement. As you can see, there are serifs at the edge of each letter. Some of the letters connect their serifs with others as well. Based on having serifs, I would have guessed it was a slab serif type. Looking a bit closer, I noticed that there are noticeable transitions from thick to thin strokes in the lettering. This led me to understand the type to be a more decorative type.

Analysis For Type 2

Tour Dates

Sans Serif

Underneath “milestones,” the album name and purpose for the tour are found. The lettering is thin and has no noticeable transitions with the thickness of the letters. It doesn’t have serifs like the other style previously covered. In fact, serifs can’t be found anywhere on this type. “Romantics” seems to be embolden a little bit or perhaps whiter to jump out at us.

Contrast

Tour Dates

The biggest way of contrasting was the difference of capital letters and lowercase letters. The decorative type is uppercase and the sans serif is lowercase. They draw attention to themselves in different ways in an intentional order. The kerning in “milestones” removes all space from the letters. There is no space left and it leaves the letters touching. The lowercase sans serif type has some space between each letters that is evenly distributed. Size differences draw the eye to the decorative type first. Being bigger means it needs a thicker appearance to keep our attention and not appear too frail. One has thick to thin transitions and the other is consistent throughout.

Conclusion

With the bigger font type, it definitely needed to be thicker or it would almost disappear in the strong color background. The balance of thick and thick is a theme throughout this advertisement. Thicker styles draw attention to the words and the eye follows the differences in style. It provides us with the emphasis of certain words and ideas that need to be appreciated or enjoyed with the band.

Engineering Water Into Life

Introduction

The picture being analyzed is from Samvada.org. There isn’t an author listed, but this website designs advertisements in New Delhi.  New Delhi has had their fair share of water problems. This is a particular appealing argument for them. A lot of their website is in a different language, so it can be hard to gather specific information on the creation of this advertisement. It was created on May 1st of 2011.

http://samvada.org/?p=4029

Color

Fish Color

I wanted to outline three different uses of color. These colors are different from their gray and white scheme. The red is used to emphasize their main point and reason for the advertisement. It stands out and appears to be irrefutable. Orange emphasizes the representation of live because that is what this art is about. The black handle representing waste, darkness, or even death, does a great job of drawing our attention to it.

Contrast

This whole promotional picture does a splendid job of using contrast. The white fades to dark gray colors to keep attention focused on the center of the picture. The colors that aren’t part of the white and gray struggle for power exist on the inside of the bowl. It clearly demonstrates life and energy being on the inside and is where we want to be. We want to promote life and the conserving of water. Through the dark exit of blackness that could represent death, we find emptiness and space. These contrasts emphasize the main points and make it appear more dramatic.

Proximity

Fish proximity

The proximity of placing the wording in the middle of the empty space of the bowl gives us plenty of room to focus. Our eyes are directed to the words floating in the bowl to help us discover why we are looking at a picture of a fish. Having the empty space all fade into gray helps us to refocus on the issues being discussed inside the fish bowl.

Alignment

alignment of fish

The alignment of the wording keeps us focused and the thoughts organized. This is a left alignment and helps to demonstrate organization inside the fish bowl. It is all part of making the inside of the fish bowl seem like the sophisticated part of the picture where humanity wants to be. The positioning of the words in the middle of the blank space tells us how to avoid having emptiness inside the bowl with the phrase displayed. It is how we avoid ultimate, worldly emptiness.

Repetition

repetition

The phrasing portrayed uses repetition. Both lines begin with “save” and end with the comparison. It directs us to the conclusion they want us to arrive at. The use of emptiness is recurring and helps us look for ways to avoid it. This makes the advertisement much more powerful. The use of water is recurring and we get a dreary feeling when we see it being wasted in the picture. It draws a gloomy feeling to the outside of the bowl and maintains life on the inside by having enough.

Conclusion

These principles can become confusing when you start to see how interconnected they truly are. The colors can bring thoughts and feelings to mind by contrasting different ideas. Repeating designs and ideas helps us stay focused and really internalize the principles discussed. Order, professionalism, and idealism help us give credibility to the designers and keep us from getting distracted. This picture is simple, but can still be powerful by applying simple principles to arrange it in a way that impacts us and appeals to our senses.