Snickers Exaggeration


This is my final project for Communications 130. We were tasked with creating an advertisement that looks like another one that we found. Our goal was to apply everything we learned throughout the semester to create a similar advertisement. Color, typography, and other design principles were all brought into play. The photography that was used was creative commons (cc0) from

Here is the advertisement that I was trying to match. It can be found at

The following is the advertisement that I designed to match the one above.

Target Audience Analysis

From the above advertisements we can tell that this is designed for adults. The goal is to help them enjoy the small moments in a deeper way. The activities above like rock climbing and sky diving are for mature adults that are into more daring actions. Sometimes life can get stressful and make it hard to relax. The advertisements help these people to understand that a Snickers bar can help us relax and enjoy moments. Men are targeted because of their inclination to do these recreational activities.

Design Analysis

The typography was closely matched with the original advertisement. The font in the upper left hand corner is a sans serif with no thickness variations. It is also all uppercase in the original ad. I found it hard to read the original advertisement so I enlarged the writing and logo. I contrasted that font with a cursive font that is in lowercase form. The white font contrasts the blue sky in both advertisements. I added a catchy phrase to emphasize the expanded emotions that can be enjoyed.


The Snickers logo mostly consists of red, blue, and white. The blue skies and white font contrasts well and goes well with the Snickers color scheme. Both pictures have a white light that fades into the blue sky. In the first advertisement, there is a standout color. The yellow jacket stands out on top of the rock wall. Luckily for me, I found a sky diver with a yellow suit to use consistency. The trampoline color blends well with the other pictures.

Design and Photography

The recreational activities draw similarities. The whole point of these advertisements is to exaggerate the feelings from simple activities. Even though the person was only climbing a rock wall, it felt like they were covered in gear and climbed a huge mountain. In my advertisement, the men are jumping on a trampoline, but it can feel like they are sky high by enjoying the moment with a Snickers. There are three pictures that were combined to make my advertisement. There are sun spots in my advertisement just like the other picture. It makes the photography style seem the same. My advertisement has men placed in the top third of the picture. This uses the rule of thirds. Enhancing any experience is the same as living sensations bigger.


My project uses the same theme and similar photography to create a matching advertisement. The color and typography was matched well. Contrasting colors and fonts are utilized. Emphasizing the small feelings by chewing on a Snickers bar is visually depicted. The sunlight is consistent and shadows are similar. The rule of thirds is utilized to be visually pleasing. The recreational activities helps to target the proper audience and create excitement.


The three pictures that were combined can all be found below. They were creative commons (CC0) and can be reused. They were taken from and can be found there for reuse. 


Staple Creative Ad


The following image is a creative advertisement made for Arrow Fastener. Arrow Fastener is a staple and supply making company. Their company logo is included in the project and their company website is  This is my first creative advertisement and found pictures that worked great together.  The project required merging two or more images and using design principles.

Target Audience Analysis:

The target audience was 18-24 year old men. They make around 50,000 dollars per year. Their specific viewing favorites were television and blogs. Staples are usually associate with construction and manly men building things up. Men that age usually look at their lives and develop their own projects to get done. Home improvement projects and fixing things are trademarks of people that age.

Design Analysis:

The person holding a globe creates a feeling of hope and like the world belongs to us. White and blue seem to be the dominant colors throughout the project. Using a drop shadow helped to separate the cloudy background from the white lettering. The uppercase words contrast the lowercase word “build” to accent it. That part of the design has words above “build” and below it to fulfill the word by building around it. Some people might not recognize the buildings made out of staples, so having a stapler makes them take another look to find the correlation between pictures. Finding a blue stapler contributed to the blue and white color scheme. I designed clouds to overlap the skyscrapers to make it seem three dimensional. The call to action is to buy the staples that will improve the world around people. The title creates a feel that this advertisement is encouraging viewers to build up the beautiful world we live on. We can make it more beautiful through our efforts. The right alignment helped with consistency.


This image was developed with the proper audience in mind. Men looking to improve their homes will be seeing construction staples. Parents will see staples to help their kids get creative. The white and blue color scheme is well balanced and creates a beautiful world image. Three images were blended to create this add and instills a desire to build things. The world and skyscrapers have been built with the simplest of things. This advertisement will remind us to shop for the simple things.

The pictures used are public domain pictures and are seen below.

Illustrator Icons


These are some icons I designed with the intention of making them consistent and appear as though they belong together. Using principles of design, I attempted to make them appealing to the audience. They will be available in this post with different sizes of each one to analyze. The icons needed resized to fit into the different requirements for this project.

Intended Audience

I could see these icons being used on a website selling pet supplies. These would clearly resonate well with pet lovers and people with pets. Each Icon could represent a different category of pet supplies that someone could click on to go shopping. One icon would lead to leashes and harnesses. Another would be a link for buying a pet by clicking on the paw print. The bone would lead to buying dog treats or toys. With the dog bowl, it could lead to all sorts of dog food brands or just shopping for dog bowls.

Design Analysis:

Color Scheme

From the previous pictures posted above, you can see the color scheme revolves around and alternates between white, pink, blue, orange, and black. Orange and black always go together well. This has become obvious from Halloween celebrations. Bright colors like blue and orange really stand out and catch peoples’ attention. The pink resembles a more fleshy color that would match some animals’ paws. Personally, my husky has pink paws with black spots and I had considered adding that into the paw print. Each picture has black outlines and includes at least two of the colors to match another picture.


Color scheme ties into the consistency found in this project. It is the color that helps to make the project consistent and similar. The outlines are the same width and are all black. All of the icons are consistent by having the pink paw in all of them. Two have a rounded shape and the others have a horizontally longer shape. Using orange and blue as alternating backgrounds shows consistency as well. Using a dog accessory theme makes it consistent as well.


The dog theme shows consistency and could be used to encourage pet lovers. Using specific color schemes will help the different icons show that they belong together. None of the icons are clashing with the edges and all have a gap between the edge and the shape. Each icon has rounded edges and other similarities. Thickness, shapes, themes, and colors all help to make these icons consistent. They make it so the icons are most effective to a target audience. Using the paw print throughout helps to make the theme and audience clear.




Nobody Gets Left Behind


Below is the final outcome of my project. The article, “Time to Ask, Who Kicked the Dogs Out,”  was written by Sidney Jensen and it is about the less than friendly behavior of housing in Rexburg when it comes to animals. My objective was to design an effective layout to properly portray the love of dogs and appeal to those who can implement change. Our love of dogs surpasses understanding and has existed as far back as we can trace. This issue needs to be brought to light and discussed. There is a sharp contrast between sad puppy pictures and then a happy dog at the conclusion of the article. The manuscript of this article can be found at by the original author.

who kicked the dogs out

Audience Analysis:

My intended audience is anyone who can persuade others to look out for pet owners. Luckily the federal government has already implemented emotional support animal laws to protect people who need animals to increase the quality of life by suppressing any form of mental illness or instability. Of course, the background outline is in the shape of a house with a chimney; this helps to look like a housing brochure. That way, I can reach out and gain the attention of landlords or apartment owners. This article appeals to their emotions and helps them see the benefits of being merciful. A lot of people can identify with this article while living in Rexburg, Idaho.  The bright design and sad puppy pictures helps to portray a bright future for the sad circumstances that exist.

Design Analysis

The first picture on page one looked best zoomed in and in the center of the page. The close-up shows the sadness in the eyes of both dogs that have pictures in the center of the page. As mentioned above, the background of pages two and three is an outline of a house with a chimney. This helps to make the connection between real estate and dog owners. The last picture was taken off of a website listed at the conclusion of this post and the blue helps to go with the blue in the sky section of page three. The gray helps draw attention through leading lines to the husky, and emphasizes the quote in the circle. Proximity is used surrounding the quote and picture with text wrap. A sad husky picture is also placed by a section titled, “Why it matters.” Alignment is used brilliantly in the title. The left alignment on top of the title stops where the right alignment on the bottom picks up. Each side lines up with the overall alignment. Repetition is used with the triangles on the bottom of each page. Contrasting fonts and colors are used there as well. The second and third page use a matching house outline. The title emphasizes the suggestive persecution or violence towards animals that are innocent and loving.

Project Color:

The background picture on the first page was a tough one to match color with. There is a small house shape with a dark gray color that was matched with a light blue and yellow for the darker parts because it looks good with that blue. Blue persists throughout the next two pages by representing the blue sky. It concludes by matching up with more blue in the picture taken from a beach. The dark gray inside the circle matches up with the background of the first picture and some parts of the flooring. It helps the quote to stand out and resembles a road leading to the picture of the husky. This is using the photography technique “leading lines.” Using the black text helped to stand out on the lighter color tile and backgrounds that matched.


The yellow font is a serif font called Bookman Old Style. It is old style because of the slight transition between thin and thick. This contrasts with the blue between that uses a font called AR DARLING. The blue is a sans serif font without any serifs hanging off of the letters. The blue on the first page is exaggerated and slightly decorative to draw attention to what the title is saying. It almost reminds me of a school yard with lots of energy and chalk writing. There is also contrast in the title between lowercase and uppercase words. My section headings use a font called Georgia, which is a serif font style. The normal  text used for the article is Arial to contrast with the headings. It is a sans serif font. Using bold text with italics helps to draw attention to the quote.


In conclusion, this project utilizes many tools in InDesign. There is a quote in a circle that is text wrapped and a rectangle picture as well. The color scheme was chosen based on what went well with the picture colors on page one. Other colors that were used were matched by Photoshop to the carpet and background.  The quote appeals to human emotion and the quote itself is positioned in the heart of the home in the background. This is where dogs belong; they belong by our side and in our hearts. We need our love for them to be unrestrained to help us learn to love. I hope this advertisement captures some of that hope.


Pictures Used:

Leading Lines

Linked to a website for credit to the photographer, Olga Zeeb

Photo taken by me, Bryce Shearer

Photo by me, Bryce Shearer


Pho-dog-raphy Project

3 Good Picture Qualities

In this post, we will go through a few pictures showing the different aspects of a good picture. There are three professionally taken pictures and three taken by myself. After viewing each original, I will draw on them to demonstrate the technique being used to make the picture more powerful. The techniques being covered are rule of thirds, depth of focus, and leading lines. I will reveal as much as I can about the photographers or websites the pictures were found on. The theme for this is clearly dogs and based on my love of dogs.

Depth of Focus

Depth of focus

Depth of focus is when an object is in focus to show an emphasis and the surrounding areas are blurred. This is meant to redirect the eyes back to the main subject of the photo. In the above, everything surrounding the dog lying in the leaves is blurred. The dog and the closest surrounding leaves are in focus. This picture is found on and is by photographer Alex.

Depth of focus

In this picture, I outlined the central focus that the photographer wanted to emphasize. You can see that everything behind the dog is blurred to keep the audiences’ attention on the dog. The dog’s color blends well with the leaves on the ground. We can even see that the leaves in front of the dog are blurred as well. This creates the effect of having only the subject in focus.

Depth of focus

This picture was taken in my small apartment with my dog, Ares. He is a beautiful Siberian Husky and looks pretty photogenic. Clearly he likes shoes because he and the shoe are the main things in focus. The background is less blurred than the previous example, but you can still see where the focus is.

depth of focus

Everything behind Ares gets progressively blurred. His proximity and closeness to the camera makes him the main attraction of the picture. Surrounding him is a red line showing where the picture begins to get blurred. This is how it represents depth of focus. Luckily my smart phone focuses where I tell it to, but it can be hard to get the desired effect without altering settings on a good camera.

Rule of Thirds

Rule of thirds

In this picture, the dog is placed in a specific position. If you break the picture into thirds both vertically and horizontally, you can see where the subject should be placed for emphasis. This is called rule of thirds. The picture comes from a dog training website. It can be found at and the author isn’t displayed.

Rule of thirds

As you can see, the dog’s head is placed at the intersection of the directional planes. If the lines were precisely measured, the dog’s body might even follow the line closer. The arm would also be closer to the horizontal line to make the interaction between human and dog the main focus. This particular picture demonstrates depth of focus as well.

This is a picture taken by me from my new apartment complex. The view seen above can be seen from Pioneer Road in Rexburg. It looks toward the city of Rexburg. As you can see the horizon is matching up with the rule of thirds principle. The long bottom two-thirds of the picture emphasizes the horizon when our eyes reach it.

Breaking the picture up using the rule of thirds makes it clear that the horizon was intentionally placed there in this picture. I tried my best to get the horizon on the upper third line to place emphasis there. Luckily my phone has the ability to show the lines for rule of thirds. Having the horizon there creates an extra contrast between the foreground and the background.

Leading Lines

Leading Lines

This Golden Retriever above is majestically jumping over a wall of some kind. The wall leading up to the dog and behind the dog is blurred. It prevents me from identifying what kind of wall this is. The waves are creating the rule of thirds effect. The wall itself is leading to the dog and our eyes follow it. This is how leading lines work. It makes our eyes follow lines to the subject of the picture.

For this duplicate, I drew lines by the leading lines. This shows how they lead us to the dog. The color of the dog makes a strong contrast to the background blues of the ocean. Blurring out the ocean was a good choice because it could have distracted us from the subject, especially a beautiful background like this. An ocean background could easily detract our attention from the dog jumping over a fence.

This amateur photo is taken by me and is another shot of my dog, Ares. The tile on the floor creates lines that lead to the dog. Having the lines lead to Ares really emphasizes him in this picture. His back is placed close to a rule of thirds horizontal line. This is Ares in his happy state: lying on a cool floor. The lighting isn’t the best, but it still demonstrates leading lines.

This copy of the picture shows exactly where the leading lines are placed. We find ourselves following the lines on the floor. These lines lead all the way to Ares in his resting spot. His color blends in quite well with the tile and surrounding colors. The location and colors make it seem rustic.


Rule of thirds, depth of field, and leading lines all play a part in identifying the subject of each photo. Leading lines can help direct our attention by following lines with our eyes. Rule of thirds helps to place the subjects in effective and influential positions to catch our eye. Depth of field is used to blur backgrounds that could otherwise distract us. These can be extra effective when there appears to be too much going on in our pictures. Combinations of these styles can make photos even more powerful.



Types of Advertising

Tour Dates


This advertisement belongs to a music band called Mayday Parade. They designed this to go along wit their album cover art. It contains their tour dates for their current concert series. It can be found all over their website: As album art usually is, it is random designs meant to capture the essence of their music and the audiences’ attention.

Analysis For Type 1

Tour Dates


The word “milestones” is boxed in. This word stands out and has a different font type than the rest of the advertisement. As you can see, there are serifs at the edge of each letter. Some of the letters connect their serifs with others as well. Based on having serifs, I would have guessed it was a slab serif type. Looking a bit closer, I noticed that there are noticeable transitions from thick to thin strokes in the lettering. This led me to understand the type to be a more decorative type.

Analysis For Type 2

Tour Dates

Sans Serif

Underneath “milestones,” the album name and purpose for the tour are found. The lettering is thin and has no noticeable transitions with the thickness of the letters. It doesn’t have serifs like the other style previously covered. In fact, serifs can’t be found anywhere on this type. “Romantics” seems to be embolden a little bit or perhaps whiter to jump out at us.


Tour Dates

The biggest way of contrasting was the difference of capital letters and lowercase letters. The decorative type is uppercase and the sans serif is lowercase. They draw attention to themselves in different ways in an intentional order. The kerning in “milestones” removes all space from the letters. There is no space left and it leaves the letters touching. The lowercase sans serif type has some space between each letters that is evenly distributed. Size differences draw the eye to the decorative type first. Being bigger means it needs a thicker appearance to keep our attention and not appear too frail. One has thick to thin transitions and the other is consistent throughout.


With the bigger font type, it definitely needed to be thicker or it would almost disappear in the strong color background. The balance of thick and thick is a theme throughout this advertisement. Thicker styles draw attention to the words and the eye follows the differences in style. It provides us with the emphasis of certain words and ideas that need to be appreciated or enjoyed with the band.

Engineering Water Into Life


The picture being analyzed is from There isn’t an author listed, but this website designs advertisements in New Delhi.  New Delhi has had their fair share of water problems. This is a particular appealing argument for them. A lot of their website is in a different language, so it can be hard to gather specific information on the creation of this advertisement. It was created on May 1st of 2011.


Fish Color

I wanted to outline three different uses of color. These colors are different from their gray and white scheme. The red is used to emphasize their main point and reason for the advertisement. It stands out and appears to be irrefutable. Orange emphasizes the representation of live because that is what this art is about. The black handle representing waste, darkness, or even death, does a great job of drawing our attention to it.


This whole promotional picture does a splendid job of using contrast. The white fades to dark gray colors to keep attention focused on the center of the picture. The colors that aren’t part of the white and gray struggle for power exist on the inside of the bowl. It clearly demonstrates life and energy being on the inside and is where we want to be. We want to promote life and the conserving of water. Through the dark exit of blackness that could represent death, we find emptiness and space. These contrasts emphasize the main points and make it appear more dramatic.


Fish proximity

The proximity of placing the wording in the middle of the empty space of the bowl gives us plenty of room to focus. Our eyes are directed to the words floating in the bowl to help us discover why we are looking at a picture of a fish. Having the empty space all fade into gray helps us to refocus on the issues being discussed inside the fish bowl.


alignment of fish

The alignment of the wording keeps us focused and the thoughts organized. This is a left alignment and helps to demonstrate organization inside the fish bowl. It is all part of making the inside of the fish bowl seem like the sophisticated part of the picture where humanity wants to be. The positioning of the words in the middle of the blank space tells us how to avoid having emptiness inside the bowl with the phrase displayed. It is how we avoid ultimate, worldly emptiness.



The phrasing portrayed uses repetition. Both lines begin with “save” and end with the comparison. It directs us to the conclusion they want us to arrive at. The use of emptiness is recurring and helps us look for ways to avoid it. This makes the advertisement much more powerful. The use of water is recurring and we get a dreary feeling when we see it being wasted in the picture. It draws a gloomy feeling to the outside of the bowl and maintains life on the inside by having enough.


These principles can become confusing when you start to see how interconnected they truly are. The colors can bring thoughts and feelings to mind by contrasting different ideas. Repeating designs and ideas helps us stay focused and really internalize the principles discussed. Order, professionalism, and idealism help us give credibility to the designers and keep us from getting distracted. This picture is simple, but can still be powerful by applying simple principles to arrange it in a way that impacts us and appeals to our senses.