Snickers Exaggeration


This is my final project for Communications 130. We were tasked with creating an advertisement that looks like another one that we found. Our goal was to apply everything we learned throughout the semester to create a similar advertisement. Color, typography, and other design principles were all brought into play. The photography that was used was creative commons (cc0) from

Here is the advertisement that I was trying to match. It can be found at

The following is the advertisement that I designed to match the one above.

Target Audience Analysis

From the above advertisements we can tell that this is designed for adults. The goal is to help them enjoy the small moments in a deeper way. The activities above like rock climbing and sky diving are for mature adults that are into more daring actions. Sometimes life can get stressful and make it hard to relax. The advertisements help these people to understand that a Snickers bar can help us relax and enjoy moments. Men are targeted because of their inclination to do these recreational activities.

Design Analysis

The typography was closely matched with the original advertisement. The font in the upper left hand corner is a sans serif with no thickness variations. It is also all uppercase in the original ad. I found it hard to read the original advertisement so I enlarged the writing and logo. I contrasted that font with a cursive font that is in lowercase form. The white font contrasts the blue sky in both advertisements. I added a catchy phrase to emphasize the expanded emotions that can be enjoyed.


The Snickers logo mostly consists of red, blue, and white. The blue skies and white font contrasts well and goes well with the Snickers color scheme. Both pictures have a white light that fades into the blue sky. In the first advertisement, there is a standout color. The yellow jacket stands out on top of the rock wall. Luckily for me, I found a sky diver with a yellow suit to use consistency. The trampoline color blends well with the other pictures.

Design and Photography

The recreational activities draw similarities. The whole point of these advertisements is to exaggerate the feelings from simple activities. Even though the person was only climbing a rock wall, it felt like they were covered in gear and climbed a huge mountain. In my advertisement, the men are jumping on a trampoline, but it can feel like they are sky high by enjoying the moment with a Snickers. There are three pictures that were combined to make my advertisement. There are sun spots in my advertisement just like the other picture. It makes the photography style seem the same. My advertisement has men placed in the top third of the picture. This uses the rule of thirds. Enhancing any experience is the same as living sensations bigger.


My project uses the same theme and similar photography to create a matching advertisement. The color and typography was matched well. Contrasting colors and fonts are utilized. Emphasizing the small feelings by chewing on a Snickers bar is visually depicted. The sunlight is consistent and shadows are similar. The rule of thirds is utilized to be visually pleasing. The recreational activities helps to target the proper audience and create excitement.


The three pictures that were combined can all be found below. They were creative commons (CC0) and can be reused. They were taken from and can be found there for reuse. 


Staple Creative Ad


The following image is a creative advertisement made for Arrow Fastener. Arrow Fastener is a staple and supply making company. Their company logo is included in the project and their company website is  This is my first creative advertisement and found pictures that worked great together.  The project required merging two or more images and using design principles.

Target Audience Analysis:

The target audience was 18-24 year old men. They make around 50,000 dollars per year. Their specific viewing favorites were television and blogs. Staples are usually associate with construction and manly men building things up. Men that age usually look at their lives and develop their own projects to get done. Home improvement projects and fixing things are trademarks of people that age.

Design Analysis:

The person holding a globe creates a feeling of hope and like the world belongs to us. White and blue seem to be the dominant colors throughout the project. Using a drop shadow helped to separate the cloudy background from the white lettering. The uppercase words contrast the lowercase word “build” to accent it. That part of the design has words above “build” and below it to fulfill the word by building around it. Some people might not recognize the buildings made out of staples, so having a stapler makes them take another look to find the correlation between pictures. Finding a blue stapler contributed to the blue and white color scheme. I designed clouds to overlap the skyscrapers to make it seem three dimensional. The call to action is to buy the staples that will improve the world around people. The title creates a feel that this advertisement is encouraging viewers to build up the beautiful world we live on. We can make it more beautiful through our efforts. The right alignment helped with consistency.


This image was developed with the proper audience in mind. Men looking to improve their homes will be seeing construction staples. Parents will see staples to help their kids get creative. The white and blue color scheme is well balanced and creates a beautiful world image. Three images were blended to create this add and instills a desire to build things. The world and skyscrapers have been built with the simplest of things. This advertisement will remind us to shop for the simple things.

The pictures used are public domain pictures and are seen below.